{"id":673,"date":"2018-10-27T09:33:47","date_gmt":"2018-10-27T09:33:47","guid":{"rendered":"https:\/\/lifestyle.hr\/?page_id=673"},"modified":"2026-05-16T09:21:05","modified_gmt":"2026-05-16T09:21:05","slug":"o-agenciji","status":"publish","type":"page","link":"https:\/\/lifestyle.hr\/?page_id=673","title":{"rendered":"[:hr]O agenciji[:en]About us[:]"},"content":{"rendered":"

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Tvrtku Lifestyle d.o.o. za kulturno-umjetni\u010dke djelatnosti utemeljila je u Umagu 1993. godine\u00a0<\/span>Vedrana Kocei\u0107<\/strong><\/span><\/a>. Sjedi\u0161te tvrtke od 2008. godine preseljeno je iz Umaga (Istarska \u017eupanija) u Zapre\u0161i\u0107 (Zagreba\u010dka \u017eupanija).<\/span><\/span><\/p>\n

Klju\u010dne djelatnosti tvrtke od osnutka su bile usmjerene ka oboga\u0107ivanju i podizanju razine kulturne produkcije i ponude u lokalnom i regionalnom okru\u017eenju (podru\u010dje Umaga i susjednih gradova i op\u0107ina, Istarska \u017eupanija), \u0161to je ve\u0107 nakon nekoliko godina dovelo do razvoja dugoro\u010dnih projekata nacionalnog zna\u010daja te prekograni\u010dne i me\u0111unarodne suradnje i razmjene.<\/span><\/p>\n

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Tijekom prvog desetlje\u0107a djelovanja Lifestyle u ulozi osmi\u0161ljava i ostvaruje zapa\u017eene cikluse kulturnih i zabavnih programa (devet sezona\u00a0<\/span>Uma\u0161kog koncertnog ljeta<\/span><\/em>, tri sezone kulturno-zabavnog ciklusa\u00a0<\/span>Susreti s povodom,\u00a0<\/span><\/em>\u00a0te brojna kazali\u0161na i glazbeno-scenska gostovanja).<\/span><\/span><\/p>\n

U produkcijskom smislu tvrtka u prvom desetlje\u0107u djelovanja stavlja te\u017ei\u0161te na scensko – glazbene edukativne produkcije s osnovno\u0161kolskom i srednjo\u0161kolskom mlade\u017ei kroz projekt\u00a0<\/span>Umjetni\u010dkih radionica Lifestyle,\u00a0<\/span><\/em>Baletne \u0161kole<\/span>\u00a0Carlotta Grisi,\u00a0<\/span><\/em>te kroz poslove marketinga i odnosa s javno\u0161\u0107u za\u00a0 nacionalnu\u00a0<\/span>\u0160kolu stvarala\u0161tva Novigradsko prolje\u0107e\u00a0<\/span><\/em>s ciljevima umjetni\u010dke edukacije za \u017eivot,\u00a0 poticanja kreativnosti, prevencije poreme\u0107aja u pona\u0161anju i kvalitetnog osmi\u0161ljavanja slobodnog vremena te osjetljive populacije. Paralelno na lokalnoj radijskoj postaji “Eurostar” vi\u0161e godina ostvaruje vlastite tjedne emisije i druge autorske projekte.<\/span><\/span><\/p>\n

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U razdoblju 1994.-98. tvrtka se intenzivno bavi i sportskim marketingom kroz prijateljstvo i suradnju s najboljim hrvatskim ultramaratoncem Sla\u0111anom Dragojevi\u0107em (veliki nacionalni i me\u0111unarodni projekti u sklopu kojih sinergijski realizira i kulturne sadr\u017eaje).<\/span><\/p>\n

Godine 1998. Lifestyle utemeljuje i vodi izvr\u0161nu produkciju dugoro\u010dnog me\u0111unarodnog projekta za\u0161tite, obnove i revitalizacije istarske orguljske ba\u0161tine\u00a0<\/span>Organum Histriae<\/a>\u00a0(jedanaest izdanja Me\u0111unarodnog festivala\u00a0<\/span>Organum Histriae<\/span><\/em>, brojni znanstveni skupovi i prate\u0107i programi te prva tri izdanja\u00a0 bijenalnog Me\u0111unarodnog orgulja\u0161kog natjecanja\u00a0<\/span>A. Antico da Montona)<\/span><\/em>.<\/span><\/span><\/p>\n

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Projekt je progla\u0161en\u00a0<\/span>event marketing projektom iz kulture<\/span><\/em>\u00a0na 3. Me\u0111unarodnom event marketing natjecanju EVENTUM u sklopu 11. Festivala ogla\u0161avanja FESTO 2003, a posebno je te\u017ei\u0161te dato kulturno-turisti\u010dkom brendiranju projekta.\u00a0 Grad Umag, doma\u0107in projekta, zahvaljuju\u0107i projektu u\u010dlanjen je 2006. godine u presti\u017enu asocijaciju\u00a0<\/span>ECHO \u2013 European Cities of Historical organs,\u00a0<\/span><\/em>a u Hrvatskoj u\u017eiva dugogodi\u0161nje povjerenje i potporu brojnih javnih, medijskih i privatnih pokrovitelja i partnera.<\/span><\/span><\/p>\n

Iskustvo u izvr\u0161noj produkciji glazbenih projekata tvrtka je oplemenila 2006. i 2007. godine suradnjom na Me\u0111unarodnom tjednu udaraljka\u0161kih ansambala \u2013\u00a0<\/span>IPEW (International Percussion Ensemble Week)<\/a>\u00a0u Bjelovaru.<\/span><\/span><\/p>\n

Razdoblje 2007\/08. obilje\u017eeno je novim intenzivnim anga\u017emanom u komunikacijskom poslovnom segmentu, koji je u dosada\u0161njem radu bio zastupljen isklju\u010divo u smislu komuniciranja vlastitih kulturolo\u0161kih projekata i glazbenika. Suradnja sa zagreba\u010dkom agencijom za odnose s javno\u0161\u0107u\u00a0<\/span>Pleon Dialog<\/span><\/em>\u00a0uklju\u010divala je vo\u0111enje accounta klijenata, koordinaciju odnosa s medijima, izradu godi\u0161njih PR planova, tro\u0161kovnika i izvje\u0161\u0107a, pripremu i realizaciju PR aktivnosti te zahtjevnijih evenata i integriranih kampanja, produkt i brand PR, monitoriranje, analizu i evaluaciju medijskih objava, pripremu advertorial kampanja, koordinaciju medijskih plasmana. Po\u010detkom 2009. tvrtka izra\u0111uje i predstavlja Strate\u0161ki komunikacijski plan za softversku tvrtku Laser line iz\u00a0 Umaga.<\/span><\/span><\/p>\n

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Ve\u0107 \u010ditavo desetlje\u0107e (od 2001. godine) tvrtka Lifestyle ekskluzivno zastupa\u00a0 znamenitog violinista Stefana Milenkovicha s kojim je realizirala brojne velike turneje i gostovanja na najuglednijim glazbenim festivalima u Hrvatskoj i zemljama regije. Zahvaljuju\u0107i karizmi ovog velikog umjetnika gostovanja su ostvarena i u brojnim manjim gradovima i mjestima, donose\u0107i kvalitetan glazbeni program publici naj\u010de\u0161\u0107e zakinutoj za \u00a0mogu\u0107nost do\u017eivljaja nastupa vrhunskih umjetnika.<\/span><\/p>\n

Uz Milenkovicha, Lifestyle povremeno ili stalno kao agencija za koncertni menad\u017ement sura\u0111uje i s brojnim drugim uglednim stranim i doma\u0107im glazbenicima i ansamblima,\u00a0 tako da se segment poslovanja umjetni\u010dkog menad\u017ementa bitno pove\u0107ao.<\/span><\/p>\n

Osim toga, bogato iskustvo Lifestyle-a osmi\u0161ljavanju u upravljanju projektima u kulturi i turizmu rezultiralo je novom podgrupom usluga za klijente – savjetovanje i upravljanje projektima u kulturi i turizmu.<\/span><\/p>\n

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Lifestyle Ltd., a culture and arts project management agency, was founded in Umag, Croatia, in 1993 by\u00a0<\/span>Vedrana Kocei\u0107<\/a>. The seat of the agency was moved from Umag (Istrian County) to Zapre\u0161i\u0107 (Zagreb County) in 2008.\u00a0 \u00a0<\/span><\/span><\/p>\n

Since the foundation of the agency, its key services have been oriented towards the enrichment and advancement of the cultural production and offer in the local and regional surrounding (Umag area and neighbouring cities and municipalities, Istrian County), which resulted in the development of longterm projects of national significance as well as cross-border and international cooperations and exchanges a couple of years later.<\/span><\/p>\n

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During the first decade of its existence, Lifestyle organized highly recognized cycles of cultural and entertainment programmes (nine seasons of\u00a0<\/span>Umag Concert Summer<\/span><\/em>, three seasons of cultural entertainment cycle\u00a0<\/span>Meetings With a Cause<\/span><\/em>, as well as numerous theatre and musical events)<\/span><\/span><\/p>\n

With respect to production services, the agency focussed on educational artistic and musical performances with elementary and high school students within the project of\u00a0<\/span>Lifestyle\u2019s Artistic Workshops<\/span><\/em>, the\u00a0<\/span>Carlotta Grisi<\/span><\/em>\u00a0<\/span>Ballet School\u00a0<\/span><\/em>as well as various marketing and PR activities for the national\u00a0<\/span>Novigrad Spring<\/span><\/em>\u00a0<\/span>School of Creativity<\/span><\/em>aimed at artistic education for life, motivation of creativity, behavioral disorder prevention and quality free time for sensitive population groups. Parallelly, the agency produced weekly radio shows and other projects on the local radio station Eurostar.<\/span><\/span><\/p>\n

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From 1994 to 1998, the agency was intensely engaged in sports marketing by friendship and cooperation with the Croatian ultra-marathon runner Sla\u0111an Dragojevi\u0107 (great national and international projects in the framework of which the agency realized additional cultural events).<\/span><\/p>\n

In 1998, Lifestyle founded\u00a0<\/span>Organum Histriae<\/span><\/em>, a long-term project aimed at the protection, reconstruction and revitalization of the Istrian organ heritage (eleven editions of the International Organum Histriae Festival, numerous scientific conventions and adherent programmes and the first three editions of the bi-annual International Organ Competition A. Antico da Montona).<\/span><\/span><\/p>\n

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The project was declared the best Cultural Event Marketing Project at the 3rd International Marketing Competition EVENTUM in the framework of the 11th Advertising Festival FESTO 2003. The cultural and touristic branding of the project was given special attention. Thanks to the project, Umag has become member of the prestigeous association\u00a0<\/span>ECHO \u2013 European Cities of Historical Organs,\u00a0<\/span><\/em>and enjoys the confidence and support of numerous public and private as well as media patrons and partners.<\/span><\/span><\/p>\n

Through the cooperation in the\u00a0<\/span>International Percussion Ensemble Week<\/span><\/em>\u00a0in Bjelovar Lifestyle enrichedits experience in the executive production of music projects in 2006 and 2007.<\/span><\/span><\/p>\n

As opposed to communication projects for cultural and music events, 2007 and 2008 were marked by a new intensive engagement in the field of business communication. The cooperation with the Zagreb public relations agency\u00a0<\/span>Pleon Dialog\u00a0<\/span><\/em>included client account management, media relations, annual PR planning, budgeting and reporting, preparation and realization of PR activities, demanding events and integrated campaigns, product and brand PR, media monitoring, analysis and evaluation, preparation of advertorial campaigns, coordination of media placements. In the beginning of 2009 Lifestyle drafts and presents the Strategic Communication Plan for the software production company Laser line from Umag.<\/span><\/span><\/p>\n

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Since 2001, Lifestyle has exclusively represented the world-famous violinist Stefan Milenkovich and realized numerous tours and guest appearances on distinguished music festivals in Croatia and the region for him. Thanks to the charisma of this great artist, guest appearances were organized in numerous smaller cities and hamlets, thus bringing prime music programmes to an audience usually deprived of the possibility to experience and enjoy prime artists in concert.<\/span><\/p>\n

Beside Milenkovich, Lifestyle as a concert management agency occasionally or continually cooperates with numerous other respected foreign and domestic musicians and ensembles, so that the business segment of artistic management has significantly increased.<\/span><\/p>\n

And finally, Lifestyle\u2019s rich experience in project management in culture and tourism has resulted in a new service subgroup for clients \u2013 consulting and project management in culture and tourism.<\/span><\/p>\n

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[:hr] Tvrtku Lifestyle d.o.o. za kulturno-umjetni\u010dke djelatnosti utemeljila je u Umagu … <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-673","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lifestyle.hr\/index.php?rest_route=\/wp\/v2\/pages\/673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lifestyle.hr\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lifestyle.hr\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lifestyle.hr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lifestyle.hr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=673"}],"version-history":[{"count":1,"href":"https:\/\/lifestyle.hr\/index.php?rest_route=\/wp\/v2\/pages\/673\/revisions"}],"predecessor-version":[{"id":1106,"href":"https:\/\/lifestyle.hr\/index.php?rest_route=\/wp\/v2\/pages\/673\/revisions\/1106"}],"wp:attachment":[{"href":"https:\/\/lifestyle.hr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}